As we move through this year, we should reflect where we’ve been . . . where we are . . . and where we’re going. The first of the year should be a time frame where we are focused on closing or funding last year’s sales in backlog, while putting a new crop of sales [...]

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There’s a great deal of false information floating through the new home sales and marketing arena, so it’s time to set the record straight. As we prepare for the new century, it is time to purge these erroneous ideas from our mind and fashion a selling philosophy that’s on target. Following are 12 absolutely false [...]

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Excerpt from “
The Complete Idiot’s Guide to Cold Calling” by Keith Rosen. Reprinted with permission by Alpha Books, a member of Penguin Group (USA) Inc. 2004.
What exactly classifies as a referral? If we were to create some parameters that define what a referral is, this is what it would look like.
Synonymous with “recommendation” and “testimonial,” [...]

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