Don’t intentionally misrepresent anything.
Never, never, never lie to a customer. About anything. Ever. Period.
Fix any important misunderstandings that you can.
It’s possible that your customer will form incorrect ideas about some of the products you represent or the services that come with them. It’s also possible that they will misunderstand things about your competitors, and about [...]

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I tell the recruits we don’t have any safe jobs.
This from the colonel in charge of recruiting for the National Guard. He was asked during a recent television interview why the Guard consistently surpasses its recruiting quotas during this time of war and multiple deployments to the Middle East.
“I’m brutally honest with our recruits,” [...]

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My wife and I are in the final stages of building our new home. We’re in the 9th month of a 4 month project so I believe the job is almost done.
While my contractor does fabulous work, he didn’t honor any of his timelines. At least he’s the only one who accrues expenses for every [...]

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