Had another conversation with yet another entrepreneur who told me he does not “cold call,” he only does “warm calls.”
I continue to be baffled by those who cut off possibilities with a semantic twist. “Cold call, warm call,” it’s simply a state of mind. Your mind. Your prospect does not make those distinctions. Just because [...]

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1. Make telephone calls
Few things are more terrifying than the unknown. The fear you create for yourself is far worse than the reality of cold calling. Once you start making telephone calls and continue making telephone calls, it gets easier. You overcome fear by doing.
2. Make a lot of [...]

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I received a voice mail from a sales representative:
“The purpose of my call today is to introduce myself and take a moment to briefly describe for you two core-based technologies; laser Internet on-line office and an Internet broadcasting technology. I don’t know whether or not if any of these applications may be of interest [...]

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1. Not understanding the goal of the call
When you hang up the phone, where do you want to be? What action do you want your prospect to take? What commitment do you want your prospect to make? Too many prospectors don’t identify the goal of their phone call and so they do not get the [...]

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