Closing a sale doesn’t always happen as easy as we hope. It’s great when it does, but there are times
when the prospect wants to negotiate. Sometimes, they need to negotiate because they have a true requirement that still needs to be addressed. Other times the prospect just wants to feel like they won something and, [...]

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The Close doesn’t have to be a big event that’s intimidating or uncomfortable for the prospect and the sales person. It shouldn’t be treated as a major occasion that you approach after overcoming painful hurdles and then confront the prospect in an adversarial way. The Close is actually the opening of a new relationship and [...]

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Successful closing is fundamentally an extension of other steps in the sales process. You must be proficient in all phases of new home selling if you hope to close consistently. Therefore, your first move toward sharpening your closing skills is to improve all your selling skills, especially your ability to discover and qualify. [...]

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As we move through this year, we should reflect where we’ve been . . . where we are . . . and where we’re going. The first of the year should be a time frame where we are focused on closing or funding last year’s sales in backlog, while putting a new crop of sales [...]

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During World War II, when flying ace Eddie Rickenbacker was pulled off his raft after 23 days adrift in the South Pacific, he was asked what was his greatest fear, to which he replied, “The next wave!”
With all the talk about the transition or challenging market, the emphasis has been on the technical approach to [...]

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