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What you think about you bring about

February 15th, 2008 · No Comments

In the book,
The Secret, the author Rhonda Byrne writes ‘what you think about you bring about’. This idea has been written about by many authors through the ages. I want you to consider adopting this powerful idea.
I want you to think about your sales presentation in your mind. I want you to see yourself [...]

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Tags: Attitude

Closing: A Natural Step in the Sales Process

February 14th, 2008 · 1 Comment

Successful closing is fundamentally an extension of other steps in the sales process. You must be proficient in all phases of new home selling if you hope to close consistently. Therefore, your first move toward sharpening your closing skills is to improve all your selling skills, especially your ability to discover and qualify. [...]

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Tags: Closing

People buy outcomes

February 13th, 2008 · No Comments

When prospects begin thinking about buying a new home, they first try to imagine themselves enjoying the home in the future. They start fantasizing about the possible benefits of living in it. These fantasies are influenced by past experiences they’ve had with other homes they’ve owned, rented or visited. They’re also influenced by the present [...]

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Tags: Attitude

Well-formed questions are irresistible

February 12th, 2008 · 1 Comment

If you could have three wishes right now, what would you wish? Think about it. A question like that would make the most closed-off person open up. Like most good questions, it’s irresistible.
The main reason questions are so effective is that most people are compelled to answer them. Questions stimulate the mind and offer people [...]

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Tags: Attitude

Be the difference that makes the difference

February 10th, 2008 · No Comments

Our industry has shifted to a buyer’s market. The mortgage industry’s woes have come to roost in the building industry’s branches, and builders are rightfully concerned about how they can be as successful as they were in the past.
You can be even more successful
Here’s my answer, based on my 36 years of industry experience: [...]

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Tags: Process